Facing the problem of Channel Building for China’s household electrical appliances enterprises, four primary marketing channels are expatiated ,including business on regional disperse agencies, business on regional exclusive agency, direct supplying mode of big terminals and selfsupport mode, and countermeasure of marketing channel building for China’s household electrical appliances Enterprises are brought forward form three aspects of channel multiplicity, channel conformity and new channel widening Moreover, four primary logistical channels are analyzed, including selfsupply logistics, building independent logistics enterprise, founding copartnership company with logistics enterprise and logistics outsourcing, and countermeasure of logistics channel building for China’s household electrical appliances Enterprises are proposed form three aspects of building stratagem union, construct flexible logistical channel and common distribution