in the transmitting of Hongyan Culture, media plays an important role. The traditional media takes full advantage of the power of itself, focuses on the event of carnage, provides a presenting platform for the works about Hongyan, records and participates in the activities of Hongyan Culture, guiding readers to understand the meaning and value of it. The network media actively creates and transmits the electrical landscapes of Hongyan culture, gathers abundant information resource, builds the intercommunicating space, releasing the huge energy of its transmission. Hongyan Culture is a focus of media. And media greatly promotes the development of this culture, influencing and rebuilding the idea world of the public, strengthening the vigor of its development.