Effective implementation of the new national curricula is the key to the success of quality-oriented education in China. However, effective advancement in curricular innovation involves exploring answers to many theoretical and practical questions. This article expounds the main issues that need to be taken into account in the process of reform from the perspectives of five interrogative words, that is: what, who, where, when, and why. By examining the reality of the curricular innovation, the authors put forward some suggestions in relation to developing models of curricular innovation, reconstruction of teacher culture to promote teacher autonomy, and giving due recognition to the complicated nature of curricular innovation.