From Government and Media’s Double View: On the Media Literacy of Government Spokesman
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    Abstract:

    Possessing higher media literacy is very important and urgent task to government spokesman.This task is to adapt to the current large-scale development of media and to optimize the image of the government What more, it is necessary ability for the public administration Not only they are administrative employee but they are media staff for involving in the media In this sense, the government spokesman has double characters’ task That is to say, they entrust with administrative functions standing in the perspective of media professionals This paper stresses that the government spokesman should do their job from the point of government managementGrasping the dissemination of information laws and learning to respect and serve for media are the basic Media Literacy for a good spokesman

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李兴亮,王显睿.政府与媒体的双重视域:谈政府新闻发言人的媒体素养[J].重庆大学学报社会科学版,2012,18(3):121~125

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