Global ideological trend is of great realistic influence at present. Its great influence on college students is mainly reflected by their adoration of globalization, and resistance to immersion in oneself, fossilization and backwardness. It has extended their vision and scope, cultivated their angle of internationalization, enhanced their awareness of crisis, reconcilability and competition, and impacted their views of life, self value and the world. Therefore, the right measures for ideological and political education at college should be put forth: to strengthen a theoretical systematic education against such a trend, guide them in the understanding and mastery of its basic meaning and main points, be sure of its gain and loss, enhance their consciousness of opening up to the outside world, the market and responsibility and harmonious development, help them face the world and the future and participate in the globalization, educate them to enjoy the excellent national culture, forcefully borrow and popularize the advanced cultures, strengthen the national forces of life, creation and cohesion, enable them to know the real situation in and outside China, be firm in their idea of development and consciously resist misconceptions and erosion.