An Empirical Research on City Inspectors’ Public Image
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    Abstract:

    By employing the methods such as literature analysis, questionnaire survey, interview and statistics analysis, this article undertakes an empirical research on city inspectors’ public image, aim to study the structure of city inspectors’ ideal image and status of existing image. The results show that City inspectors’ ideal image can be divided into five dimensions: high professional ethics, professional knowledge and skill, modest and caring personality, flexible operating style, decent and good manners, among them, high professional ethics is the core factor; Publics have high standard for city inspectors’ ideal image which includes cadres quality and staff attitude. Publics give low scores on their existing image, especially the grassroots(p<0.05); The scores on existing image of different type of occupations reach significant difference (p<0.05). According to the high standard for ideal image and low opinion of existing image, this paper puts forward four relevant countermeasures.

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李志,贺菲,金莹.城管执法人员公众形象的实证研究[J].重庆大学学报社会科学版,2014,20(6):166~172

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  • Received:June 22,2014
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  • Online: December 08,2014
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