The unification of corporate social responsibility and profit based on consumers’ social value
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    Abstract:

    Aiming at the debate of corporate social responsibility, we develop a practice mode based on analysis of consumers’ social value, which connects CSR with corporate profits directly. This mode requests firms identify consumers’ social value, develop new methods and analyze profitability. Such efforts, not only solve social problems but also create the foundation for more affluent and dynamic markets, which ultimately produce greater profits for business.

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王笑言,吴结兵.消费者社会价值导向下社会责任与企业利润的统一[J].重庆大学学报社会科学版,2015,21(3):81~89

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History
  • Received:December 26,2014
  • Revised:
  • Adopted:
  • Online: June 11,2015
  • Published: