Cooperation modes of telecom operator extends its industry chain based on mobile Internet
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    Abstract:

    Due to the rapid development of mobile Internet and the fierce market competition, telecom operators begin to strengthen the cooperation of their telecom industry chain, and the Internet companies (such as SP/CP) and the terminal manufacturers are their important cooperative partners. The innovative cooperation models with SP/CP and terminal manufacturers are also the important directions of extending telecom industry chain. Through analyzing the cooperation motivation of telecom operators based on mobile Internet, three cooperation modes with SP/CP are proposed, which are the open platform, the equity investment and the strategic alliance. Besides, three cooperation modes with terminal manufacturers are also proposed, which are the cooperative contract, the further customization and the operators self-built. Then, we further separately present several selection strategies of cooperation mode to telecom operators, in order to provide reference for China's telecom operators to conduct cooperation in industry chain.

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张旭梅,官子力,范乔凌.移动互联网背景下电信运营商产业链延伸合作模式及策略研究[J].重庆大学学报社会科学版,2016,22(6):36~43

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History
  • Received:June 26,2016
  • Revised:
  • Adopted:
  • Online: January 04,2017
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