The big data era has brought a severe challenge to the ideological work in colleges and universities.Leading cadres of colleges and universities take the responsibility to attain the ideological work and assure the leadership,and they are to update the work literacy,working approach,research paradigm,thus to guarantee the evolvement upon matters,improvement upon time and development upon situation.However,some problems still remain in ideological work,such as the weak performance in distinguishing,guiding and dominating in ideological work.Therefore,it is necessary to promote the distinguishing,guiding and dominating ability in ideological work through training,practicing and researching,which makes leading cadres qualified in doing the ideological work in big data era and capable of shouldering the leading responsibility.