Developing the Marxist philosophy in the new era from the perspectives of its context of appearance and innovation of paradigms is an inherent requirement to further comprehend Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era. From the perspective of context of appearance, the context of appearance involves three different layers:theoretical layer, practical layer, and the interaction of both. From the perspective of paradigm innovation, Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era is the latest theoretical innovation of the sinification of Marxism and also a general paradigm innovation on the current Marxist philosophy. The unity of change and persistence in socialism with Chinese characteristics entering a new era and in the evolution of the principal contradiction in the new era is two very important innovative paradigms of Marxist philosophy in the new era.