The strategy of rural revitalization is an inevitable requirement to solve the major social contradictions in China, to achieve the "two centenary goals" and to achieve common prosperity for all people. Scientific evaluation of the implementation effect of the rural revitalization strategy is of great significance for promoting the rural revitalization strategy. According to the general requirements of the rural revitalization strategy, this research constructs a provincial rural revitalization evaluation index system containing 21 basic indicators from five dimensions of "prosperous industry, livable ecology, civilized rural style, effective governance, and affluent life", and analyzes the development level and change trend of rural revitalization in 31 provinces of China by using the entropy weight TOPSIS method and Moran index. The study finds that: the overall level of rural revitalization in China shows a growth trend, especially after 2018. However, at present, the level of rural revitalization is still low, and the comprehensive scores of the two subsystems, namely, rural ethics civilization and effective governance, have declined, showing a marked retrogression. Most provinces lag behind the average level in development, which is the weak link in the implementation of the rural revitalization strategy. At present, compared with other subsystems, the development of the industrial prosperity system is the slowest, and the regional differences of the livable ecology and affluent life systems are the most obvious. The eastern region is better developed, while the western region is less developed. The overall and local Moran indexes show that the level of rural revitalization is characterized by spatial aggregation. The provinces with high (low) rural revitalization scores are relatively close in geographical location, and the regional differences are obvious. The overall distribution is characterized by "high in the east and low in the west". However, the spatial pattern is not stable, and the regional differences are narrowing over time. To this end, this study puts forward corresponding policy recommendations: first, strengthen the supervision of rural revitalization implementation to ensure the effectiveness of rural development; second, strengthen the construction of rural spiritual civilization and improve the rural governance system; third, vigorously develop rural industries with distinctive advantages to promote the prosperity of rural industries; fourth, strengthen the policy of rural revitalization and narrow the differences in rural development.