DeepSeek, a generative AI developed entirely by a Chinese team, has attracted tremendous response globally, not only opening up a low-cost + high-performance AI research and development path through innovative algorithms, but also promoting technology sharing and popularization through a completely transparent open-source strategy at the ecological level, and breaking the absolute dominance of the United States in the field of generative AI at the international level. Scientific and technological innovation is the fundamental driving force for the progress of human civilization, and DeepSeek’s domestic open source generative AI empowers the development and dissemination of Chinese civilization, which is the rightful significance of the increasing sophistication of science and technology and the advancement of Chinese civilization. Generative AI such as DeepSeek, by virtue of its unique advantages including technical integration, in-depth reasoning, Chinese corpus support, open-source sharing and free access, has provided new ideas and impetus for the development and dissemination of Chinese civilization. At the same time, in the process of empowering, it harbors the risks of technological dependence, algorithmic black box, decentralization, information disorder, and techno-national narrative, which will lead to the obstruction of the development and dissemination of Chinese civilization to varying degrees. In view of this, it is necessary to build a systematic and sustainable practice strategy from multiple dimensions. Specifically, to enhance the intelligent literacy of the whole nation in order to promote the creation of digital civilization; to promote high-quality content production and the prosperous development of the cultural industry; to build a digital gene pool of civilization and adhere to the position of the Chinese culture; to build a platform for intelligent interaction and promote civilization exchanges and mutual understanding; and to give full play to the advantages of a new type of state-raising system and promote equal dialogue among civilizations.Through the implementation of the above strategies, generative AI such as DeepSeek can be designed to become a powerful driving force for the development of Chinese civilization, and to help Chinese civilization revitalize its vitality and vigor in the new era.