Exploring the Linguistic Mechanism of Humor in Advertising
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H315

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    Abstract:

    The use of humor has become common practice in advertising. It not only enables consumers to relish comic wits and funs in our lives, but also to achieve advertising persuasion in consumers' mind. In recent years, humor has become one of more favored and

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郭绪文,邓琪.广告文稿幽默产生的语言机制研究[J].重庆大学学报社会科学版,2003,9(6):74~76

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  • Received:
  • Revised:September 08,2003
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