Research on Co-Branding Strategies

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Research on Co-Branding Strategies
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The paper introduces the definiens of co-branding and describes the development of co-branding in American and global trends of co-branding,then discusses the relation of co-branding and customer's perception,indicates co-branding strategies must base on

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关忠诚,程刚.联合品牌战略研究[J].重庆大学学报社会科学版,2006,12(2):38~43

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Revised:January 20,2006
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