Determinants of Consumer Online Information Search Effort:An Empirical Study
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F713.36

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    Abstract:

    This study investigates consumers'usage and the determinants of the Internet as an information source.The results of the survey show that online information sources from neutral sources are the most often used by the consumers,and the online advertisement

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孙曙迎,徐青.消费者网上信息搜寻努力影响因素的实证研究[J].重庆大学学报社会科学版,2007,13(2):32~37

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  • Received:
  • Revised:January 10,2007
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