The paper elaborates the essence of brand renewal stage and its strategic management, expounds the necessity of establishing the stage of brand renewal, analyzes the contents of strategic management in brand renewal stage, and hence sets forth a new model of brand renewal stage in strategic management According to the model, the task of strategic analysis of brand renewal stage is to confirm the fact that the brand has been into the stage of decline and thus has the feasibility of being renewal The task of strategic plan is to find the reasons of brand decline to carry out target-oriented strategies The task of strategic implementation is to promote omni-directional brand dissemination of renewed brand information The components of model are integrated, close-related, uninvertible, and feasible, which function as beneficial and important supplement and perfection to the strategic management system of brand renewal stage