The Comparative Research on Enterprises’ Strategic Charitable Act
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    Abstract:

    The rapid development of global integration further enables enterprises’ market expansion and social penetration, and charitable act increasingly becomes an important strategy for developing social space. Based on the analysis of TNCs’ practice and description of enterprises charitable act - performance matrix, this paper suggests that China enterprises should choose charitable act with more compatible enterprises economic performance of which are strategic charitable act. Finally this paper gives some suggestions on the choice of China enterprises’ charitable act.

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葛笑春,蔡宁.战略性企业慈善行为的比较研究[J].重庆大学学报社会科学版,2009,15(1):30~34

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