Take Sanyuanzhu in Shouguang of Shandong province as a case study, with modernity in village and villagers’ daily production and life of the penetration and expansion for the main contents, with literature analysis, the villagers interviews and field survey of organic integration of the research methods, through the village production mode, life style and villagers’ value concept description and analysis, this paper explores the inner rural social change practice and logic, to know China rural modernization development process, and the occurrence of Chinese rural social change of seeking localization explanation.