A Study on Consumer Buying Behaviors of Chinese Residents towardEnergy-saving Household Appliances and the Influencing Factors
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    Abstract:

    Promoting using of energy-saving household appliances is recognized as one of main paths to achieve the goal of energy saving and emission reduction of a country. This article studies into the consumers' perception, attitudes and using behaviors of energy-saving and energy efficient household appliances that influence on their buying behaviors and decision-making through an empirical study. The research findings show that the purchasing energy-saving household appliances has positive relation with consumers' product perception, environment concerns, and social responsible sense, negative relation with appliance price, and no direct correlation has found with energy using behaviors of residents/consumers. The research findings also reveal that the price of energy-saving household appliances has the most significant influence on consumer's buying decision, the second is product knowledge and perception, followed by environment concerns and social responsible sense. The article then provides policy implications of the research outcomes.

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马果,王璇,陈静,张建栋.城镇消费者节能家电购买行为及影响因素研究[J].重庆大学学报社会科学版,2012,18(6):36~45

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  • Online: December 29,2012
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