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      Journal Info
      Organizer:Ministry of Education
      Sponsor:ChongQing University
      Editor-in-chief:赵修渝
      Address:重庆市沙坪坝正街174号
      Post:400030
      Tel:023-65102306
      Email:shekexeb@cpu.edu.cn
      ISSN: 1008-5831
      CN:50-1023/C
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      孔子学院对中国出口贸易的促进效应——基于“一带一路”沿线国家的实证分析
      康继军1,2, 张梦珂1, 黎静3
      1.重庆大学 经济与工商管理学院, 重庆 400044;2.重庆大学 能源经济研究院, 重庆 400044;3.重庆大学 国际学院, 重庆 400044
      摘要:
      文章基于中国与"一带一路"沿线60个贸易伙伴国(地区)2012-2016年出口贸易的面板数据,从文化与贸易互动视角,构建了包含5个一级指标和13个二级指标的跨文化传播效果综合评价指标体系,量化评估孔子学院跨文化传播在规模(广度)和效果(深度)方面的差异,建立空间面板杜宾模型研究孔子学院汉语文化推广的时空演进对中国出口贸易的影响。研究发现:"一带一路"国家(地区)孔子学院汉语跨文化传播在规模上持续增长,但是在传播效果方面则存在滞后,特别是自主拓展能力和可持续发展能力方面提升迟缓,综合影响力参差不齐,整体汉语推广潜力及文化传播效果有待进一步挖掘和优化;孔子学院跨文化传播对中国在"一带一路"沿线的出口贸易具有较大促进作用,而且,除了对所在国(地区)产生正向影响外,对邻近国家也有显著的正溢出效应。
      关键词:  孔子学院  跨文化交流  出口贸易  “一带一路”倡议  新经济地理学  空间面板杜宾模型
      DOI:10.11835/j.issn.1008-5831.jg.2019.03.001
      分类号:G124;F752.62
      基金项目:国家自然科学基金面上项目"高铁对中国区域经济增长与趋同的影响研究"(71673033);中央高校基本科研业务费项目"‘一带一路’建设民心相通框架下孔子学院跨文化传播研究"(2018CDXYJG0040);重庆大学研究生重点课程建设项目"高级计量经济学"(201805055)
      The promoting effect of Confucius Institutes on China's export trade: An empirical analysis based on the countries along “The Belt and Road”
      KANG Jijun1,2, ZHANG Mengke1, LI Jing3
      1.School of Economics and Business Administration, Chongqing University, Chongqing 400044, P. R. China;2.Energy Economics Research Institute, Chongqing University, Chongqing 400044, P. R. China;3.International College, Chongqing University, Chongqing 400044, P. R. China
      Abstract:
      Using China's export trade panel data with 60 trading partners along "The Belt and Road", from the interactive perspective of culture and trade, this paper quantifies cultural communication effects by constructing a comprehensive evaluation index system including five first-level indicators and 13 second-level indicators, and using spatial Dubin model to study the influence of spatio-temporal evolution of Chinese culture promotion by the Confucius Institute on export. Our empirical evidence shows that:Firstly, while the scale of Chinese communication promoting by Confucius Institutes in countries along "The Belt and Road" has risen steadily, but the quality of communication is low, the sustainable development is slow and the comprehensive influence is uneven. The overall potential and quality of promoting communication and exchange between cultures and nations needs to be further developed. Secondly, cross-cultural communication arouse by Confucius Institutes has a positive role in increasing China's exports to the countries along "The Belt and Road". There is not only a significant interaction effect on the countries (regions) in which they are located, but also positive spillover effects on neighboring countries.
      Key words:  Confucius Institute  cross-cultural communication  export trade  “The Belt and Road” Initiative  new economic geography  spatial panel Dubin model
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