Farmers are the main force of agricultural production, the masters of rural life, and the protagonists of rural affairs, and should be the implementing subject and main force of the rural revitalization strategy. Fully activating the subjectivity of farmers and the endogenous development power is a realistic requirement for implementing the rural revitalization strategy, and it is also the source of strength for implementing and ensuring the Party Central Committee's strategic decision of rural revitalization, and is a new development and new requirement for the sinicization, realization and modernization of Marx's subjectivity thought. The implementation of the rural revitalization strategy must rely on the self-reliance and subject strength of farmers, but the difficulties faced by the activation of farmers' subjectivity in real life cannot be ignored. It is necessary to let Marx's subjectivity thought and the people-centered development thinking shine with rational brilliance in the practice of agricultural and rural modernization, let farmers realize the concept change from "I am required to get rid of poverty" to "I want to get rid of poverty", let the protection of farmers' reasonable rights and interests empower farmers to activate their subjectivity and creativity in the whole process of rural revitalization, develop and improve farmers' value creation greatness and self-development ability, and let farmers' subject status and interests be protected and brought into play in the governance of rural capital and the construction of humanistic cultural environment, guarantee and implement farmers' right of knowing and benefiting from rural revitalization policies,and transform the party's good policies into the practical efficacy of farmers' conscious dedication to rural revitalization.