层次分析模型在商业物业定位中的应用
CSTR:
作者:
作者单位:

作者简介:

通讯作者:

中图分类号:

F293.3

基金项目:


Application of AHP in Commercial Real Estate Orientation
Author:
Affiliation:

Fund Project:

  • 摘要
  • |
  • 图/表
  • |
  • 访问统计
  • |
  • 参考文献
  • |
  • 相似文献
  • |
  • 引证文献
  • |
  • 资源附件
  • |
  • 文章评论
    摘要:

    近年来,我国商业物业得到迅猛发展,同时也造成了过高的空置率。这不仅给开发商带来巨大损失。也造成了社会资源的严重浪费。商业物业开发竞争日趋激烈,准确的市场定位至关重要。层次分析法作为一种定性与定量相结合的决策分析方法,将其运用于商业物业的定位将有助于项目的成功。文中将层次分析法应用于深圳某项目市场定位的决策过程中,根据不同层次各因素对目标的影响程度,构造两两比较判断矩阵,把定性与定量研究结合起来,以提高决策的准确度。

    Abstract:

    Although the commercial real estate in our country has made a great progress in these years,the vacancy rate is very high.It is not only a loss to the developer,but also a waste to the social resources.As keen competition between the commercial real estate developers is on coming,the market orientation will be decisive.The Analytic Hierarchy Process(or AHP) is a qualitative and quantitative analysis method,the application of which to the business orientation can make our item more easily to succeed.In this paper,the AHP is applied to the market orientation of an item in Shenzhen.It is hoped that this will contribute to raising the decision accuracy,by formatting pair wise comparative matrixes according to the rate of contribution the variant factors applied to the target.

    参考文献
    相似文献
    引证文献
引用本文

向为民,梁桂保.层次分析模型在商业物业定位中的应用[J].土木与环境工程学报(中英文),2005,27(6):117-121. XIANG Wei-min~. Application of AHP in Commercial Real Estate Orientation[J]. JOURNAL OF CIVIL AND ENVIRONMENTAL ENGINEERING,2005,27(6):117-121.10.11835/j. issn.1674-4764.2005.06.027

复制
分享
文章指标
  • 点击次数:
  • 下载次数:
  • HTML阅读次数:
  • 引用次数:
历史
  • 收稿日期:
  • 最后修改日期:2005-08-27
  • 录用日期:
  • 在线发布日期:
  • 出版日期:
文章二维码