After China accedes to the World Trade Organization, the marketing environment for the enterprise of real estate development will change. In accordance with the change and according to basic principles of marketing, the new ideas regarding marketing innovation for the enterprise of real estate development have been put forward in this paper.
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张建军.论房地产开发企业的营销创新[J].土木与环境工程学报(中英文),2000,22(3):101-104. ZHANG Jian-jun. On Marketing Innovation of Enterprise of Real Estate Development[J]. JOURNAL OF CIVIL AND ENVIRONMENTAL ENGINEERING,2000,22(3):101-104.10.11835/j. issn.1674-4764.2000.03.022