With the development of reform and opening-up and the continual innovation of government function in China,the notion of city management will be used to each field of city development,thus the competition between cities will be more active.How to found function-oriented strategies of city management is a significant issue for showing city's imagery and improving city's ability in competition.Taking an example of Fuling,this paper analyzes the times background and defines the sorts of strategic resources in the course of Fuling's development.Meanwhile,this article determines the function and the imagery of Fuling based on the real background and strategic resources.At last,it gives suggestions on the strategies of city management in Fuling.