Transit oriented development (TOD) presents a sustainable urban development strategy by creating an efficient integration of land use and public transit. A TOD planning model for the land use of urban rail station area was explored by means of a multiple objective mathematical programming model. Three objectives were considered: encouraging transit system volume, promoting livable communities, and balancing land use. The model can easily be solved by transforming it into a linear multiprogramming problem. The Xujiahui rail rapid transit station area in Shanghai is chosen as case study to illustrate the model application and planning results. The result indicates that the model would be efficient in practice.