结合地点类别和社交网络的兴趣点推荐
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TP391

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国家自然科学基金资助项目(61502062,61672117)。


Point of interest recommendation based on location category and social network
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    摘要:

    随着互联网和全球定位技术的高速发展,基于位置的社交网络(location-based social network)不断涌现,鼓励用户通过签到的形式发布个人动态并实时分享地理位置。海量的签到数据为挖掘用户偏好提供了机会,有利于提供基于位置的服务,如兴趣点(point of interest)推荐。兴趣点推荐旨在通过分析用户历史出行记录来得到用户的位置偏好,从而在未来为用户推荐新的地点,同时也能帮助广告商精准地投放用户感兴趣的广告。地点类别往往能够精准地提炼出位置的上下文语义,而现有的兴趣点研究大多都直接去计算用户对地点的偏好,没有有效地结合类别信息。通过对社交网站Yelp的公开数据集进行分析,发现相比访问共同的地点,朋友之间更容易访问相同的类别。因此,考虑朋友间地点类别偏好关系比直接考虑用户间项目偏好的关系更为合适。文中提出一种结合地点类别和社交网络的兴趣点推荐算法CSRS,先从用户历史签到记录获取用户地点类别偏好,然后考虑朋友间的类别偏好差异性。在Yelp数据集上的实验结果表明,与其他算法相比,文中提出的算法在准确率和召回率指标上都取得了更好的结果。

    Abstract:

    With the rapid development of internet and global positioning technology, location-based social network (LBSN) is emerging in large numbers which encourages users to share their personal feelings and locations in real time by check-ins. Volumes of check-in data afford an opportunity for mining user preference, which promotes location-based services such as point of interest (POI) recommendation. POI recommendation can not only help users identify favorite locations, but also help POI owner acquire more target customers. A location's category is the accurate abstraction of the context semantics of location. Most of present research only directly considers user preference on a specific location and ignore consideration of location's category. In Yelp, we find the ratio of common visited location is lower than that of common visited location category, which means that considering user preference on location category is more reasonable than that on specified locations. In light of the above, we present a novel POI recommendation method based on location category and social network named CSRS which infers users' preference on category from their check-ins history, and at the same time take the differences of category preferences among friends into consideration. The experimental results on Yelp demonstrate CSRS achieves superior precision and recall compared to other recommendation techniques.

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唐浩然,曾骏,李烽,文俊浩.结合地点类别和社交网络的兴趣点推荐[J].重庆大学学报,2020,43(7):42-50.

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  • 收稿日期:2019-12-16
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  • 在线发布日期: 2020-07-18
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