Characteristics of a tire are the foundation of vehicle dynamics studying, especially play a vital role in vehicle handling study. It is necessary to establish a tire model in the simulation for vehicle handling because the tire characteristics got by test can not be satisfied.The optimization of fitting to the tire test data curves by Magic Formula is discussed, included the digitalization of tire test data curves, designing objective functions and optimization processes,etc. Finally the parameters in Magic Formula tire model are obtained and they lay a foundation for the development of vehicle handling aftertime.