This article makes a new model for stimulating personnel ,and excellently integrates the two classical incentive theory, which are Double Element Theory and Expectation Theory.The model values three important elements which can enormously stimulate the personnel,namely,the sense of achievement and challenge of job,the expectation of personnel to job,the feasibility of job itself.Then,the article also concisely illuminates the working mechanism as well as influence of the effects of personnel incentive made by these three elements.It is also indicated that the company should utilize different incentive ways for different kinds of personnel.Moreover,the article shows the correct direction of companys' personnel incentive,that is,the leader of company can primarily make use of internal incentive to stimulate personnel,while subsidiarily of external incentive.It finally advises several effective methods for personnel incentive,which has a certain guiding meaning in company management.