The Design of CRM of Stockjobber''''s Brokage
CSTR:
Author:
Affiliation:

Clc Number:

F830.91

Fund Project:

  • Article
  • |
  • Figures
  • |
  • Metrics
  • |
  • Reference
  • |
  • Related
  • |
  • Cited by
  • |
  • Materials
  • |
  • Comments
    Abstract:

    The paper firstly analyzes the challenges the stockjobber's brokage is now facing, points out the inevitability and feasibility of implementing CRM for stockjobber.Then how to implement CRM is shown .It includes differentiating its brokage supported by CIC , differentiating its mangement based on CLV and differentiating its service according to customers' investment preference and rebuilding its brokage flow using information flow. Lastly,the framework of CRM of stockjobber's brokage is given and what should be paid attention to when it is implemented is also put forward.

    Reference
    Related
    Cited by
Get Citation

孟卫东 王永靖 周建军 刘建明.证券公司经纪业务客户关系管理设计[J].重庆大学学报,2003,26(11):130~133

Copy
Related Videos

Share
Article Metrics
  • Abstract:
  • PDF:
  • HTML:
  • Cited by:
History
  • Received:
  • Revised:July 02,2003
  • Adopted:
  • Online:
  • Published:
Article QR Code