Analysis of the Trust Degree of Non-equity Strategic Alliance
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F271

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    Abstract:

    The important function of the trust is analyzed, which is between the members of non-equity strategic alliance, The authors research the main affected factors of the trust between the members of non-equity strategic alliance, indicates that the trust between the members of non-equity strategic alliance is effected both by the interior factors and the exterior factors. Then, the trust degree between the members of non-equity strategic alliance is put forward, and the method of fuzzy comprehensive evaluation is used to introduce the trust degree.

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张卫国,陈学梅,胡大江,吴丙山.非股权战略联盟信任度的分析[J].重庆大学学报,2004,27(5):135~138

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  • Revised:December 05,2003
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