Strategies of Foreign Market Entry on the Basis of Strategic Alliance

By analyzing the achievements the TTX company and QI company gained on the basis of strategic alliance, this paper proves that strategic alliance is an effective mode of foreign market entry by Chinese enterprises, especially, private, small and medium enterprises, and they can actually promote their competence and acquire profit upon restricted resources by making an alliance with partners. This paper also discusses the problems exist in the alliance and the threat TTX faces, and put forward effective countermeasures.

Project Supported:

Clc Number:

F276.43