Modularity Design in Customization Marketing of Third Party Logistics
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Abstract:
This paper focuses on the key tactics and technology in customization marketing of Third Party Logistics -design modularity of logistics product, which is be researched deeply. The modularity figure of logistics product, and depth management for modularity are constructed by adopting boston Matrix in order to avoid over-customized. Personality customization is realized through making up module differently for Third Party Logistics corporations, to satisfy the demand for customizing and responding the market fast.
