Customer Expanded Strategy based on Customer Value Analysis
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Abstract:
With the development of market economy, customers become a vital factor of the enterprise's attention. Customer relationship management gives a very strong sustain between customer and enterprise. With the value analysis, the authors measure the customer current value, customer potential value, customer long value to let enterprise's decision-making easy. In the implement of CRM, enterprise should attach importance to customer-centered strategy, the key areas of value which customers focus on, the competence of environment and the feedback speed of market.
