In order to subdivide the market during the process of project planning and orient the group of client, then determine the sale price; on the condition that the traditional orientation procedure cant grasp the payment capability of the aim client, the anthors can adapt the powerful finance analysis ability of EXEL to design the procedure of determining the purchasing power and payments ability of the aim client, and shape a set of orientation system based on quantitative analysis method. The result is, the character of the aim client can be grasp accurately depend on this orientation system, and providing a scientific gist for the accurate orientation of price and lowing the risk of investment etc.