Strategy of Customer Knowledge Management Base on Lifetime
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F062.4

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    Abstract:

    The same CRM solution in same industry results in service assimilation among businesses, the cost of customer retention are rising, such strategy can not serve the purpose of saving customer cost for companies. This article introduces the new CRM solution- CKM, then analyzes the information from customer to company through the process that company dealing with consumer, and proposes a solution of the five styles CKM.

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周明 李相平 易怡.基于生命周期的客户知识管理策略[J].重庆大学学报,2006,29(7):152~155

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  • Received:March 10,2006
  • Revised:March 10,2006
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