Empirical Study of Influencing Factors on Destination Competitiveness
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Abstract:
The authors have generalized 5 influencing factors on Destination Competitiveness from a large number of existing literatures . According to the study of Destination Competitiveness indicators they have made up a Measurement Scales on Destination Competitiveness and then made a survey questionnaire in 18 provinces and cities in China. the hypothesizes are validated that there are positive relationships between the Supporting Factors, Tourism Resources, Destination Management, Demand Conditions, Situational Conditions and the Destination Competitiveness via the correlation analysis.