There are a lot of influencing factors of land price. Method of t-test of regression analysis model can be used to conduct the analysis of significance of influencing factor of land price. In the case of small sample or indefinite error distribution, there is a problem of unlikelihood of statistical referrer. So that, introduce Bootstrap method in the model to increase precision of estimated variance of parameters and reliability of statistical referrer of significance of influencing factor. Take an empirical analysis based on the data of land deal of Chongqing. The result indicates that it is very efficient to solve such problem by Bootstrap method.