Negotiation Strategy Based on Equal-utility Exchange
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TP309.7

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    Abstract:

    In order to enhance and optimize the negotiation result reached by concessinon negotiation strategies,equal-utility exchange negotiation strategy is proposed.Equal-utility exchange makes use of the relationship between the Agent's negotiation-related issues of the multi-issues utility evaluation mechanism.In order to get a better negotiation result,values of some issues are adjusted dynamically,ensuring the utility of Agent not lower.Then algorithm is presented.Feasibility and efficiency of equal-utility exchange negotiation strategy have been proved by experiment.Equal-utility exchange negotiation strategy can enhance joint utility partly and reach a better negotiation result than concession negotiation strategies.

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孙天昊,朱庆生,李双庆.一种基于等效置换的协商策略[J].重庆大学学报,2007,30(6):80~83

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  • Revised:March 16,2007
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