In order to solve the problem of large jerk and easy slipping down on the ramp in the starting process of the pure electric vehicle，starting up control strategy of pure electric vehicles is established on the basis of meeting the driver’s driving intentions. The starting process of pure electric vehicle is divided into mode without throttle opening and mode with throttle opening. And corresponding control strategies for the two modes are formulated respectively. The starting performance of pure electric vehicle adopting the control strategy is analyzed. The results show that the strategy satisfies the requirements of smoothness and safety well in the starting process of the pure electric vehicle.