The quality of higher education is a controversial concept. In this paper, education and higher educational products and their attributes are discussed. The essence of education products is to stimulate people to meet the new demand to becoming a “new product”, a new person or a new talent. Education is the development of new products for personnel training, and the quality of education is such a special product quality. This paper is about the new product quality education and the diversity of contradictions, the strategy of quality construction, and other aspects of the preliminary analysis.