The brand value of university is the utility value to society and school,this value condensed in the name of the school for higher education service consumers (government, organization and individual) brings potential profitability as well as the school’s own development brings the potential ability of the capitalization or monetization performance, its value depends on the brand to the society and schools with the sum of the utility. Universities should through the strong quality, enhance their sense of the power, and the plastic image, enlarge brand external tension, so as to realize the value of the brand promotion.