With the urbanization process accelerating and development of urban and rural planning subject, local universities which launching urban and rural planning professional were more and more. Competition became increasingly fierce. How to realize characteristic development of urban and rural planning subject in local university has become a hot issue. New situations confronting school running of urban and rural planning professional in local universities were analyzed. Taking Anhui Jianzhu University as an example, understanding of running path of urban and rural planning professional in local university was talking from three aspects including characteristics creation, curriculum optimization and employment orientation under new situation, in order to realize the aim of developing innovation power, enhancing competitiveness and enlarging effect.