The essence of human being is free and conscious activity. College students' entrepreneurship is the inevitable trend of the times. It is the inescapable result of the increasingly severe employment pressure and the successful impetus of science and technology's development. College students' self-employment is the consequent requirement for the development of college students, which is beneficial to the students' individual development. Through the current analysis of various influence factors including government, universities and college students, this paper put forward some feasible suggestions from three perspectives, which are strengthening government policy guidance, promoting the development of entrepreneur education in colleges and universities and enhancing college students' entrepreneurial quality.