It is the fundamental task to cultivate advanced composite applied creative talentsfor engineering management specialty in universities.Based on thecurrentsituationoftalent trainingin China and overseas, the intellectual structure of "xing" typed talent in engineering management specialty of commerce universities is put forward. It is based on the education feature of commerce universities and the ability demand of engineering management industry, including the basic literacy, core ideology and key skills. Furthermore, the training system of "xing" typed talent is built upwiththecooperationof the students, universities and enterprises. Then, some measures are taken. Finally, the advantages are summarized.