In the times of accelerating internationalization in China, real estate industry practitioners' needs for professional English are getting higher and higher. As a result, pure English course of real estate economics are offered in some universities. Although there are many researches on the teaching reform of real estate economic course, none of them is found focusing on its pure English course construction. To fill in this gap, the pure English course of real estate economics in Southeast University was taken as an example. After analyzing challenges in aspects of students, teachers, textbooks and materials, the reform and construction measures in respects of teaching group, teaching materials, course contents, teaching means and evaluation methods were summarized and further development directions were proposed.