The era of new media provides an unprecedented opportunity for science communication. Using its own advantages, new media provides a new path for science communication. The use of new media has brought science closer to the public and eliminated the boundaries between science and the public. Effective science communication is inseparable from the main body of science communication and the medium of communication. It can bridge the gap between scientists and non-scientists and increase public awareness of science. This paper intends to explore the path to effective science communication by analyzing the new features and forms of communication in the new media environment.