Human geography and urban-rural planning is a new specialty constructed by the Ministry of Education in 2012, and its specialty positioning and curriculum system setting are still not mature. Based on a case study of Suqian College, according to the training target of application-oriented undergraduate talents and the transformation development idea of Suqian College, this paper clears the specialty orientation of human geography and urban-rural planning in Suqian College from talent training target and training specifications, and puts forward the optimized path of professional curriculum system, thus promotes the new urban-rural planning talent training.