As China's economic restructuring and development have entered a new normal phase, the speed of urbanization in our country has gone from high speed to medium and high speed, the urban planning has entered from simple increment to optimized stock, and urban construction has entered from living space to the composite space stage. Urban planning professionals trained by the traditional teaching system of material planning based on architecture and urban design have shown a mismatch with this change. Taking the experience of running a city in urban and rural planning in Chongqing Normal University for example for nearly ten years as an example, this paper analyzes the problems existing in the teaching of urban and rural planning major in our university with reference to the teaching reform in many urban and rural planning colleges in China. Graduates employment advantages gradually weakened, how to build a scientific system of disciplines, to create local specialty characteristics, the implementation of effective teaching reform.