The development of information technology has brought profound changes to data collection, research methods, planning and design, and urban and rural planning has entered the era of big data. Big data has promoted the analysis of urban problems, scientific and accurate urban space management, and has carried out method innovation in many aspects, such as regional planning, urban overall planning, urban detailed planning and design, which determines the rationality of planning results. Taking the urban and rural planning major in Anhui Normal University as an example, on the basis of analyzing the influence of big data on urban and rural planning specialty, this paper analyzes the existing problems in the existing curriculum system from the aspects of professional foundation, technical means and discipline integration, and then puts forward the idea of reform of curriculum system of urban and rural planning specialty in universities from the aspects of interdisciplinary, data digging, regional characteristics and professional evaluation. Finally, the measures of curriculum system reform are put forward through the adjustment of the curriculum and the addition of big data related courses, in order to provide corresponding reference for urban and rural planning curriculum system reform in other universities.