The high-quality development of engineering construction in the new era has raised new requirements for the education of engineering construction talents. Based on the engineering paradigm of high education, the goal of engineering construction talent cultivation need be transformed from science and technology knowledge education to the overall cultivation of the quality and ability of students including engineering social awareness and thinking. The connotation and composition of engineering social awareness are analyzed in this paper. For cultivating engineering social awareness, students should be led to understand the social attributes of engineering from multi-dimensional views. Then taking the construction management major as an example, this paper discusses the path of engineering social awareness cultivation of engineering construction talents.